…as top ten honoured in brand excellence The over one hundred and forty rural banks in Ghana have been advised to appreciate the discipline of branding since it has been identified as one of the most competitive strategies to make customers, maintain them and give them a service which would keep them. Professor Pikay Richardson … Read more
ABii National Savings and Loans Limited, one of the leading non-bank financial services providers, has been voted the ‘Top Emerging Brand’ and ‘The Most Promising Savings and Loans Brand’ in Ghana in 2016. A citation accompanying the award said: “For having been voted the ‘Top Emerging Brand’ and ‘The Most Promising Savings and Loans Brand’ … Read more
Driven by its passion to empower Small and Medium Enterprises (SMEs) in Ghana, events and marketing communications firm, Creative Trends, is holding the third Vodafone African SME Summit in Accra. With Vodafone as the headline sponsor, the two-day event scheduled for 13th and 14th October on the theme: “Entrepreneurship- Being a Ready Business,” will provide … Read more
A strong Small and Medium Enterprises (SMEs) sector is important for the growth of every economy, advanced or developing. In Ghana, more than 84 percent of all registered businesses fall in this category with a similar proportion of the industrial sector making it into the category. The sector is essential for several reasons including creating … Read more