Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with hateful videos on YouTube. The move come as the internet colossus scrambles to derail an advertising boycott of Google’s money-making engine. Google said it was using new machine-learning or artificial intelligence systems to enforce … Read more
The feud sparked by Google’s failure to remove extremist content from its site Youtube could lead to the end of automated ad placement, experts have warned. Household names including Marks and Spencer and McDonald’s have pulled advertising from Google’s YouTube as part of a growing international boycott. Now analysts have predicted that brands could turn … Read more
Google’s money-making foundation is strong enough to endure a current boycott by advertisers, but the movement could rattle the practice of software “programmed” ad placement, analysts said on Thursday. The internet giant’s core business of serving up advertising along with online search results appeared to be safe from the boycott, motivated by companies seeking assurances … Read more
A top Google executive on Monday apologised after UK company and government adverts appeared alongside extremist content on its Internet platforms. The apology from Matt Brittin, president of Google’s Europe, Middle East and Africa division, came after UK banks HSBC and RBS, along with major retailer Marks and Spencer (M&S), decided to suspend their adverts … Read more