The US newspaper industry on Monday warned of a “duopoly” in online news by Google and Facebook, and called for legislation that would relax antitrust rules allowing collective negotiations with the internet giants. The News Media Alliance said that because Google and Facebook dominate online news traffic digital advertising, “publishers are forced to surrender their … Read more
Australia’s role as a testing ground for global media giants such as the New York Times, Daily Mail and the Guardian could hasten the decline of embattled local players as they fight for eyeballs and advertising dollars, analysts warn. With traditional sources of circulation and advertising revenues drying up, the world’s biggest news brands are … Read more
The feud sparked by Google’s failure to remove extremist content from its site Youtube could lead to the end of automated ad placement, experts have warned. Household names including Marks and Spencer and McDonald’s have pulled advertising from Google’s YouTube as part of a growing international boycott. Now analysts have predicted that brands could turn … Read more
Google’s money-making foundation is strong enough to endure a current boycott by advertisers, but the movement could rattle the practice of software “programmed” ad placement, analysts said on Thursday. The internet giant’s core business of serving up advertising along with online search results appeared to be safe from the boycott, motivated by companies seeking assurances … Read more
“The Taste Guru is in town!” is the opening line to the new Star Beer campaign ad. The TV ad introduces us to the Taste Guru; a well-travelled, suave Ghanaian with a taste for good food and excellent beer. This humorous protagonist has the ability to tell a thousand things from just one taste, remarking … Read more