Tag: Brand management

Procter & Gamble, seeking to fend off a challenge from activist investor Nelson Peltz, Thursday pointed to better-than-expected earnings as ...

Procter & Gamble reported increased quarterly profits Thursday and forecast higher sales in its next fiscal year as it sought ...

A high court has granted an injunction filed by Primetime Limited to stop a play titled “National Science and Maths ...

Procter & Gamble reported declines in both sales and profits Wednesday, saying challenging geopolitical and economic conditions hit consumer demand. ...

Celebrities and “influencers” in the US have been warned to clearly identify when they are promoting products on Instagram in ...

Crisis Management - Pepsi, United and the speed of corporate shame People can now destroy brand trust at the speed ...

ABii National Savings and Loans Limited, one of the leading non-bank financial services providers, has been voted the 'Top Emerging ...

One of Europe’s top courts is due to open a landmark case that could determine whether luxury goods companies can ...

Marketing Director at Vodafone Ghana, Mrs. Agnes Essah, has urged students, who would soon be prospective job seekers to brand ...

Mrs Agnes Essah, the Marketing Director, Vodafone Ghana, has urged students, who would soon be prospective job seekers to brand ...

Origin8, an Advertising, Marketing and Public Relations company in Ghana has partnered with Zapel Ghana Limited to advertise goods and ...

Slow growth and challenging economic conditions negatively affected the perception of African brands in 2016. This is reflected in Brand ...

US sporting-goods giant Nike has become the latest foreign brand to receive a high-profile rebuke from an influential Chinese consumer-affairs ...

“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador ...

Most inspiring, creative rapper, Okyeame Kwame, will be going down the history of showbiz and corporate community as the first ...

NOT POLITICS AS USUAL: Loyalty over competence; a candid review of president nana addo’s appointments. 18/01/2017 All over the world ...

All over the world loyalty and competence are the two most critical and potent factors political leaders consider before appointing ...

Influential personal brands have a clear purpose, which is the most important pillar of powerful brands —for without purpose and ...

Mrs Helen Annan, the Chief Executive Officer of Brand Ghana, has underscored the need for the nation to intensify its ...

The award sought to pay tribute to men and women who are doing their best to develop their brands. Fourteen ...