The 21st Century ‘Brand Ambassador’ [Article]

“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). To begin with, a brand ambassador should have some … Read more

Loyalty Over Competence; A Candid Review of President Nana Addo’s Appointments.

NOT POLITICS AS USUAL: Loyalty over competence; a candid review of president nana addo’s appointments. 18/01/2017 All over the world loyalty and competence are the two most critical and potent factors political leaders consider before appointing officials to serve in their government after an electoral victory. They are the most critical because a President must … Read more

Loyalty Over Competence; A Candid Review Of President Nana Addo’s Appointments

All over the world loyalty and competence are the two most critical and potent factors political leaders consider before appointing officials to serve in their government after an electoral victory. They are the most critical because a President must first of all have some considerable level of trust and confidence in an individual before considering … Read more