“Everyone has a level of influence that can be harnessed for greater good” – Bernard Kelvin Clive A brand ambassador is a person who is engaged by a company/brand to promote the brand – giving it more visibility, value, and reach to increase the Return-On-Investment (ROI). To begin with, a brand ambassador should have some … Read more
All across the world, being an ambassador is a big deal in the life of any celeb. Well, Ghanaian actor, John Dumelo has gotten another ambassadorial deal. Yes, he’s now a brand ambassador for South African Airways. “Brand ambassador for @flysaa! Signed and sealed….together let’s explore the world with @flysaa! #melomoment #Godisgood #melotourist”, he posted … Read more
Students of University of Ghana Business School couldn’t get enough of Samini’s lectures over the weekend; his lecture under the topic “Celebrity Brand Endorsement” supposed to run for an hour crept into 2 hours 15 minutes. The students wouldn’t let him go and requested for another lecture session with him on a next date (to … Read more
10 Innovative Ways Authors and Brands Can Use Facebook Live Videos are the new trending thing across major social media platforms today. The strategies outlined here are not only limited to the use of Facebook Live but can also be used for any other live video streaming platforms and services, such as Periscope, Instagram, Snapchat, … Read more