To mark Ghana’s 60th Independence anniversary, Coca Cola launched a campaign labelled Ghana’s 60th that sought to celebrate sixty (60) exceptional youth aged 18 to 35 who are trail blazers in unconventional fields.
The objective of the campaign was to celebrate young achievers and also to give them a platform to showcase their passion through what they do and also remind Ghanaians that the country is full of opportunities for anyone who is willing to explore these opportunities.
From mid February, a call was made through mass media for the public to nominate youth whom they felt had succeeded against all odds in the areas of education, Entrepreneurship, Entertainment/Media, Health, Sports and Technology. The response from the public was overwhelming.
Nevertheless only sixty (60) participants (symbolizing Ghana’s 60 years of independence) were selected through a rigorous process conducted by a jury of seven (7) with the support of the public and unveiled.
The selected sixty (60) youth received an opportunity to network and stand a chance to be voted the most outstanding individual in one of the six categories. The selected six known as the BIG SIX are symbolic of the six fathers of Independence in Ghana.
Speaking at the event, Coca Cola’s Regional Franchise Manager in Ghana Rodrigue Bila said, “As a company, we’ve joined Ghanaians in celebrating the last sixty great years of Independence. We now want to make a toast to the next 60 years by investing and empowering the youth who are the future of this country.”
Coca Cola has been a part of Ghana’s history becoming an integral part of the culture and daily lives of Ghanaians. Some of the initiatives that Coca Cola has piloted in the country is the 5BY20 programme; an initiatives that aims to empower and integrate five (5) million women around the world into the Company’s value chain by the year 2020.
In Ghana over 5000 women in Accra, the three (3) Northern regions and the Eastern Region have been trained and economically enabled. In addition, through the Coca Cola Africa Foundation, the Company along with other partners have invested over $2 million for the provision of safe, sustainable water supply in Ghana.
Over 500,000 people living in various communities in Ghana have benefited from this project.
The Awards ceremony held at Ghana Academy of Arts and Sciences was graced by Honourable Isaac Asiamah, Minister for Youth and Sports.
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our company’s portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.
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