Manchester United is the most influential club in China
Despite having not won the Premier League since 2013, Manchester United has usurped last year’s leaders Bayern as the most influential football team.
German leaders Bayern slip to second, while Premier League sides Liverpool and Arsenal jointly occupy third place.
United is the most followed club on Weibo, although Bayern is the club which engages followers the most and has the largest active fan base on WeChat.
Spanish side Barcelona, the most successful European team in recent times is ninth, trailing the likes of Manchester City, AC Milan and Tottenham.
The Catalans have yet to reach their potential in China, while their rivals have been “more innovative online,” says Elsden.
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