There’s an apartment building on Vine Street in Hollywood that is famously home to several of the most well-known faces of Vine, a social media platform that Twitter announced on Thursday it would be shutting down indefinitely.
The news came as a shock to some, but the 6-second video-making residents of the building were not among them.
“To be honest, all of us are doing such bigger things now that none of us are super worried or anything,” 21-year-old Viner Logan Paul told CNNMoney. “I wish I could say we’re all crying, but no, we’re just hanging out.”
Those “bigger things” Paul referred to include movies, TV projects and a host of opportunities that have presented themselves to he and his fellow Viners after launching their careers by making micro-videos. He recently made a movie that was released on YouTube Red called “The Thinning.”
Vine might be going away, but the platform’s most popular — and, one could argue, luckiest — stars aren’t mourning, they’re moving on. In fact, they’ve been looking toward the after-Vine era of their careers for some time.
Many Vine stars also saw it coming, said Paul, who became known on Vine for his use of clever editing techniques and willingness to, as he said, “fill the niche of the crazy college kid.” (He eventually left school, where he was studying to be an engineer, to pursue entertainment full time.)
His most-watched Vine features him appearing to dash into Los Angeles traffic to retrieve a cat from danger. It’s been “looped” over 50 million times. Paul would post new videos multiple times per week on the platform, where he has 9.4 million followers. But he hasn’t posted since April and hasn’t made a video exclusively for the platform in a year.
The same goes for his friends, he said. They all decreased their use of the Vine once it was clear it had “plateaued.”
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