A Brazilian television channel has revealed the dancer fronting its Rio Carnival coverage will wear clothes for the first time in 26 years.
TV Globo’s dancer, known as Globeleza, has appeared in clips interspersing carnival programming since 1991, with different dancers taking on the role over the years.
But while previous samba stars have performed naked, other than high heels, sequins, a lick or two of shimmery paint – and in some years barely that – a controversial change has been made for 2017.
This year’s Globeleza, Erika Moura, has been unveiled as wearing lush, ankle-length, folkloric outfits – and the costume sparked debate after making national news.
‘For the first time, Globeleza is dressed’ and ‘Who dressed Globeleza?’ were among the chorus of headlines.
But the new look handed to Globeleza – a mash-up of Globo and the Portuguese word for beauty – is only one sign of shifting morality in Brazil as carnival goers rehearse for the famously wild pre-Lenten bash starting Friday.
Rio’s new mayor Marcelo Crivella, an Evangelical bishop elected last year on the conservative wave sweeping the country, reportedly will not even attend the carnival.
Although this has not been confirmed, the city’s culture secretary says he has been deputised to stand in for Crivella on Friday at the traditional handing over of the city keys to Rei Momo, the carnival king who is typically a large, jolly man elected by samba enthusiasts.
Given that the carnival is Rio de Janeiro’s biggest annual event, drawing approximately one million tourists, the absence of the mayor might seem odd.
Crivella, whose billionaire uncle founded the Universal Church of the Kingdom of God, would be the first mayor to miss the first carnival of his time in office.
His absence would be all the starker given that his predecessor, Eduardo Paes, never looked happier than with a beer and a tambourine in hand.
Crivella appears unperturbed by the fuss. His office would only say that it refuses to comment on ‘speculation about the destination of the mayor.’
But another former mayor, Cesar Maia, is not amused. ‘I understand that because of his religion he doesn’t like to dance samba or something like that, but his presence… is obligatory,’ he told O Globo newspaper.
Right-winger Crivella may find the Rio debauchery not to his liking, but it is pressure from the left that is having the biggest impact.
Globeleza has long been targeted by activists who saw her nudity reinforcing popular images about black women as sex objects.
They were also angered by an episode in 2014 when the dancer picked by Globo took flak on social media for being too dark and was replaced the following year by the lighter-skinned Moura.
Globo TV downplayed this year’s switch to a clothed Globeleza, merely saying it wanted to ‘enrich’ the character and that ‘the warm reaction of the public shows we took the right path.’
But Luana Genot, who founded a racial equality nonprofit organisation called ID-BR, is celebrating Globeleza’s reinvention.
‘That’s something that the black feminist movement has been struggling to get for years and years,’ she said.
‘Our struggle right now is for people to see that (black women) cannot be reduced only to this stereotype,’ she said. ‘People were just turning off the TV and sending a message that black people don’t want to be portrayed this way anymore.’
Music is another battleground. Feminists targeting sexual harassment have come up with a new carnival anthem, sung by Bruna Caram and Chico Cesar, that mixes the traditional body-shaking rhythm with a promise of respect: ‘It doesn’t matter what you wear, I won’t touch you unless you consent.’
There is also fierce debate over alleged sexism and racism in the lyrics of some of the carnival’s classic marching songs, for example in their use of the politically charged word for mixed-race women ‘mulata.’
Several street carnival groups, known as blocos, have cut the songs, often written more than half a century ago, from their playlists.
Debora Thome, who founded the feminist bloco Mulheres Rodadas, says the tide is turning.
‘It’s something new. A lot of people have talked about it for years but not as much as now,’ she said.
‘In our bloco we play about 10 songs and we choose from music sung by women or composed by women and which have empowering lyrics, or funny ones.’
However, veteran carnival composer Joao Roberto Kelly, whose output of samba hits includes the perhaps awkwardly titled ‘Menino Gay (Gay Boy)’ and ‘Maria Sapatao (Maria the Dyke),’ accuses feminists of spoiling the party.
‘I’ve not seen such censorship since the time of the dictatorship,’ he fumed in O Estado de S. Paulo daily.
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