Origin8, an Advertising, Marketing and Public Relations company in Ghana has partnered with Zapel Ghana Limited to advertise goods and services of clients at the Airport using the public address system.
The new partnership will see Origin8 manage and promote adverts at the airport, using the public address system. Zapel Ghana Limited has the rights to play adverts at the airport and has contracted Origin8 to market the air space to its clients.
Origin8 is taking control to scout for businesses to advertise on the public address system at the airport. The adverts, which will be in the form of recorded audio messages, will be played in-between flight announcements.
The messages will be heard in the arrival and departure halls, and the environs within reach of the public address system.
Commenting on the partnership today, Chief Executive of Origin8, William Yaw Ansah said “This strategic partnership will help both parties promote the goods and services of clients and reach out to audiences within the airport.
Reaching out to customers at vantage locations is very important in promoting goods and services; hence the airport is a strategic location to reach both Ghanaians and foreigners.”
According to him, there are many opportunities businesses can leverage on to promote their products and this is one of them.
Origin8 is the only true Integrated Marketing Communications Company (IMC) in Ghana. Origin8 started as a traditional advertising company about two decades ago, developing concepts and producing television and radio commercials, and billboards; and making waves and championing the industry.
Origin8 has expanded its services to include Research, Public Relations, Digital Media Advertising and Events Management.
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