Guinness Ghana Breweries Limited (GGBL) on Thursday launched Orijin Zero, a refreshingly tasty non-alcoholic addition to the Orijin family.
Made with 100% natural herbs and fruit extracts, Orijin Zero has the unmistakable unique taste of Orijin that Ghanaians have come to love just without the alcohol, providing a refreshing drink for any occasion.
Speaking during the launch in Kumasi, the Marketing Director of GGBL Kweku Sekyi-Cann explained that the trends of consumers’ taste keep changing, hence the need to launch this unique drink.
‘The consumer is at the heart of everything we do at GGBL and as an iconic and market leaders, we are proud to set the pace which is why we are always innovating to meet the ever changing needs of our cherished consumers.
Orijin Zero is yet another testament to our commitment to provide our consumers with great times experiences, in line with our purpose of celebrating life, everyday, everywhere’.
On his part, the Corporate Relations Director of Guinness Ghana Gabriel Opoku-Asare said they want their consumers to enjoy that herbalistic feeling without alcohol, advising Ghanaians to rethink their soft drink.
‘As market leaders, we are constantly guided by our core targets to strengthen and accelerate our premium core brands, innovate at scale to meet new consumer needs, build and constantly extend our advantage in route to consumer, among others. Orijin Zero is the result of such focused target setting’.
Inspired by the African Tradition of herbal drinks, the Orijin brand won unprecedented acceptance in Ghana.
Orijin Zero is available in 330ml and 500ml plastic bottles and 330ml cans, for the convenience of consumers.
Orijin Zero is available in stores and grocery shops in Ashanti and Brong Ahafo regions and will be rolled out countrywide in phases as part of their comprehensive strategy to bring the refreshing drink to the doorsteps of their consumers.
GGBL Ghana’s only total beverage company is home of quality beverages, producing the full spectrum of beverages-Spirits, beers, ready to drinks and non-alcoholic drinks.
It is a Diageo business, the world’s leading premium drinks business listed on both the New York and London Stock exchanges.
Recommended retail price of 330ml PET bottle is GH?2.00, 500ml PET bottle is GH?2.5 and 330ml cans is GH?3.00.
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