The Deputy Minister of Communication, Mr George Nenyi Andah, has expressed the resolve of the government to address factors which escalate the cost of Internet data in the country.
To that end, he said the government would soon introduce the needed legislation to ensure that some of the factors that tended to slow down the growth of businesses were permanently solved.
At an event to unveil the new operational strategy of Busy on Thursday, April 20, in Accra, Mr Andah said the government wanted to ensure that there were phenomenal growth in the sector to open up employment avenues for the talented Ghanaian youth who had had artificial barriers forestalling their growth.
“If you look at the cost of Internet data at the landing site across West Africa, Ghana’s cost is very competitive and reasonable compared to other countries but after the processing of the data, the cost becomes extremely high and this is what we intend to address,” he said.
New operational strategy
Busy, a provider of 4G LTE, last Thursday unveiled its new operational strategy, with a tremendous focus and commitment towards empowering Ghanaian youth, entrepreneurs and SMEs.
The 4G operator has a new brand promise of ‘Great Things Happen’ and is positioning itself to become the next lead generation 4G operator in Ghana by championing the youth empowerment agenda.
The new outlook aims to further establish Busy as the hub for young people and upcoming entrepreneurs, where they could connect to the world, develop business plans, network, and kick-start their dreams.
Unveiling the strategy, Mr Andah urged Busy to lead the way in delivering affordable and reliable data for the youth segment in particular.
He stated that the young people needed data for their studies and businesses, but did not have the financial wherewithal; hence, the need for policies to address those challenges.
Shifting focus
For his part, the Chief Executive Officer of Busy, Mr Praveen Sadalage, said Busy was shifting its focus to one that was youth-centric and digital first with the introduction of mobile digital platforms such as MyBusy Mobile App, an interactive platform that allows customers to track their data, top up data, bundle data and control their data usage.
He explained that there was also the web self-care platform, which allowed customers to interact with Busy on their laptops and or desktop.
“When we launched our three-pronged youth strategy with the unveiling of our JUMP platform at the end of the last month, it was to signify our intentions to operate in a space where most of Ghana’s population is and to offer them an incredible access to materials that will ensure their professional and individual growth, this strategic shift further accentuates that initial commitment,” he said.
New mobile interactive app
The Chief Marketing Officer of Busy, Mr Michael Fitzpatrick, disclosed that Busy would also be launching a new mobile interactive app christened Chat.
“This will be free for all Busy customers as it will allow them to chat, call, share pictures and videos with friends and loved ones. In line with this new vision, Busy is rolling out some innovative products with the customer at the centre,” he said.
“It is our desire to get closer to our customers, so we have opened our new multi-functional flagship store which will have a collaborative work space at the back for young entrepreneurs to come and experience our 4G WI-FI,” he added.
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